Right now, many privacy right activists are very alarmed that mobile smart phone devices are spying on their users. Of course, those that create the software which allows third parties to know the GPS coordinates of smart phone users claim that the ability for the phone to do this has lots of advantages, for instance; it allows the consumer to have instant information about sales, and the locations they might frequent the most.
But let’s switch-gears from all that on-going saga and controversy and talk about the challenges mobile apps are for mobile auto service businesses. Now then; will all these new android and iPhone GPS marketing apps become a disadvantage for mobile auto services? Yes, and no, but again, Let me explain.
It would seem to me that making it more convenient and easier for consumers and customers to get auto services on sale, or pop in to get an auto detail, or an oil change when no one is waiting in line, or perhaps even a carwash might hurt those mobile services that would have come to the customer and done the work on-site. Seriously, consider that for a moment.
If the consumer is busy driving around, and they get a message on their smart phone that there is no one in line at the quick lube, and therefore the proprietor of the oil change facility is willing to give a discount to get additional customers in – then the lady driving a Lexus may just drive in to save the money right then and there. This same lady with a Lexus is perhaps the a perfect customer for a mobile oil change company catering to the middle and upper middle class. You see that point?
Now then, there may be a way to combat this, and that would be for the mobile auto service company to also create apps that might tell their clientele, customers, and consumers where they are, causing them to pull into a parking lot and get in line with whatever customers the mobile auto service company is are already working on. This means they might get extra vehicles per stop, and therefore they will become more efficient and make more money in the same amount of time.
What I’m saying is this; all of these new android and iPhone GPS apps which are now available in the auto services industry will change the way business is done in the future, and it will give an advantage to those companies whether fixed or mobile that partake in these new technologies. Therefore you need to be on board, and adapt, or die. Indeed I hope you will please consider all this and think on it.