Are New Android and iPhone GPS Apps Going to Hurt the Mobile Auto Services Industry?

Right now, many privacy right activists are very alarmed that mobile smart phone devices are spying on their users. Of course, those that create the software which allows third parties to know the GPS coordinates of smart phone users claim that the ability for the phone to do this has lots of advantages, for instance; it allows the consumer to have instant information about sales, and the locations they might frequent the most.

But let’s switch-gears from all that on-going saga and controversy and talk about the challenges mobile apps are for mobile auto service businesses. Now then; will all these new android and iPhone GPS marketing apps become a disadvantage for mobile auto services? Yes, and no, but again, Let me explain.

It would seem to me that making it more convenient and easier for consumers and customers to get auto services on sale, or pop in to get an auto detail, or an oil change when no one is waiting in line, or perhaps even a carwash might hurt those mobile services that would have come to the customer and done the work on-site. Seriously, consider that for a moment.

If the consumer is busy driving around, and they get a message on their smart phone that there is no one in line at the quick lube, and therefore the proprietor of the oil change facility is willing to give a discount to get additional customers in – then the lady driving a Lexus may just drive in to save the money right then and there. This same lady with a Lexus is perhaps the a perfect customer for a mobile oil change company catering to the middle and upper middle class. You see that point?

Now then, there may be a way to combat this, and that would be for the mobile auto service company to also create apps that might tell their clientele, customers, and consumers where they are, causing them to pull into a parking lot and get in line with whatever customers the mobile auto service company is are already working on. This means they might get extra vehicles per stop, and therefore they will become more efficient and make more money in the same amount of time.

What I’m saying is this; all of these new android and iPhone GPS apps which are now available in the auto services industry will change the way business is done in the future, and it will give an advantage to those companies whether fixed or mobile that partake in these new technologies. Therefore you need to be on board, and adapt, or die. Indeed I hope you will please consider all this and think on it.

Business Services Reviews – Why These Are an Invaluable Service

Business Services Reviews can be an important tool for you and your business. Many people fail to realize the value of quality reviews. This is a mistake as good reviews of products and services can help you decide quickly which are the best products and services for a particular niche. This can be a significant time saver that allows you to spend less time researching and instead move directly to reading the decision and buying phase.  

In addition, the best review sites will look at all top products in an industry so that you can get a complete picture of what is available. This allows you to decide which company offers the best service or product for your company. Also, it gives you peace of mind and contentment with your decision knowing you made a reasoned decision that has been supported by independent review. This is very beneficial as it helps negate the risk of buyer’s remorse and allows you to immediately get back to your business.

Whether you are the owner, executive, or purchasing agent for your company, knowing where to find good reviews should be a part of any of your buying decisions for business services. Sadly, there are too few review sites devoted to business services. This is one reason why it is important to zero in on the few that offer this great service. Also, when reviewing these review sites be sure the information they offer is comprehensive. The best review sites will offer information such as the facts, company profiles, product or service descriptions, benefits, drawbacks, customer comments and even their own personal review. This is important because it makes sure you are getting quality information that you can use and rely upon. Also, take a look at the number of products reviewed. The more products or services reviewed adds more credibility to the site as this shows they are more interested in providing you with quality review information.

Beyond these tips, you will find that some sites do deliver quality business services reviews. Once you find these sites, bookmark them and visit them periodically to help with your buying decisions for your business.

Merchant Services Industry Undressed – Swipe Secrets Revealed

DID YOU KNOW THAT THERE ARE 16,000 COMPANIES THAT OFFER MERCHANT SERVICES AND THAT 99.8% OF THEM ARE RESELLERS?

That’s right; there are approximately 16,000 companies that offer MC/Visa Processing in the US. However, less than 20 of them actually do the processing themselves. So when I say 99.8% are resellers that is, unbelievably a conservative number. (The actual figure is 99.875%). It doesn’t take much to figure out that (follow me here) many of these resellers are reselling for a company that is already reselling. In fact, there may be as many as five companies between you and the actual processing company.

The biggest misconception in the marketplace is the idea that your local bank processes credit card transactions. With the extremely rare exception they do not. To simplify things, your Bank is in the business of opening accounts and lending money. Just about everything else they offer; Merchant Services, Payroll Services, Identity Theft Protection, Credit Report Monitoring, etc. is all farmed out to the actual providers of those services. This allows the bank to generate income from multiple sources and develop stronger relationships within their community. It makes sense, doesn’t it? After all, hopefully you are banking with an organization you know, like and trust.

For some, the convenience and piece of mind are worth the extra costs associated with finding a provider yourself. The problem is those added fees continue to accrue for years. Over time, you may end up paying thousands of dollars to avoid what might only turn out to be a couple of hours of simple industry research.

However, the Merchant Services Industry is so incredibly over wrought with resellers that finding quality information is near impossible. What makes matters worse is the underlying negative affect this distribution model has on the actual merchants accepting credit cards for payment of goods and services.

Think about it…

A processor that engages an Independent Sales Organization (ISO) to sell their services for them has a vested interest in the success of that ISO. In other words the ISO becomes the customer. The ISO is exponentially more important to the Processor than the small business owner accepting Master Card and Visa transactions. In fact, for all intents and purposes, that Merchant will never matter.

This is the basis for all of the problems in the industry. Unfortunately for small business owners, the “horse is out of the barn.” There is no shutting this puppy down.

For the last few decades everything in this industry has been set up to help the ISO at the business owner’s expense. Here are a few examples:

1. Equipment Leasing: Many of the ISOs thrive on equipment leases. The worst example I have ever heard of was a small business owner, right here in New England that leased a $400 (wholesale cost) terminal for $99.00 per month for 16 years, (or $19,008.00). Today, the wholesale cost on most analog terminals is around $250.

a. Note: If you are considering an equipment change I recommend a dual/com terminal to take advantage of the internet for faster transactions. They cost a bit more (about $400) but often allow you to eliminate a costly business phone line.

2. Three Tier Pricing: Most small business owners are set up on a plan that bundles all transaction types in to three categories: Qualified; Mid-Qualified and Non-Qualified. However, there are no strict guidelines for classification. In other words what is a Non-Qualified transaction for you might be a Mid-Qualified transaction for someone else. Some ISO’s are actually adding a fourth tier.

3. One Standard Rate: I am sure you are bombarded by sales professionals offering you some new great rate for your Visa and MasterCard transactions. Did you know that Visa is actually less expensive to process than MasterCard? Did you also know that on average, a small business owner will accept Visa 60% of the time and MasterCard only 40%? If you are paying the same for MasterCard and Visa then you are giving money away every single month.

Unfortunately, this is just the tip of the iceberg. In subsequent articles I will share with you more information to help you better understand an industry that is vital to your success. Accepting MasterCard and Visa is no longer an option, or a luxury. I assure you there are things you can do to get the absolute most out of your Merchant Services for less than you are paying now. Simply learning how the industry works and the steps you can take to control your costs will help you better understand your options going forward.

Evaluating the Potential of Internet Business Services

Internet Business Services are thriving. Every day there are more and more consumers logging on and now cost-effective to carry on business services via the internet.

To operate an Internet Business Service you will need less operating costs as you no longer require a brick and mortar store and you can now have specific niche businesses or items that would have failed if they had been in a traditional business setting. Best of all, Internet Business Services will allow you the freedom to be able to work from anywhere – the office, on the road, at home…anywhere!

That being said, not all Small Business Internet Services prosper. You can still sink a lot of money into your business and have it flop. There is homework involved for the Internet entrepreneur as you have to research the business you are considering as there is so much competition out there that it may be infeasible to try to go head to head with a company or in an industry you have no chance in turning a profit it.

Use concrete data to contribute as the basis of your Internet Business Services. Likely the main factor over all to be considered is the demand for the Internet Business Service you want to create.

Here is a scenario: You are considering an Internet Service Business to sell contact lenses in the Philippines. What is the average gross margin on sale? What are the price points to be considered? Is there enough volume in terms of population demographics to support the need? If you can not get enough traffic there is no need to be in that business.

Be very wary of your competition. Who are other Internet and non-Internet Business Service providers that cater to the same need? There could be few competing Internet Businesses in your niche, but if there is not enough traffic to begin with, you are better off to find another niche

How do you intend on making your money? Will you be acquiring your revenue from online sales, affiliate commission revenue, advertising revenue, email marketing…?

After you have done your homework and determined what niche is a fit for you and you are sure of the likelihood of success with your Internet Service Business get to work on your site. Make sure it is unique, interesting and useful. Launch it-and let the sales roll in!

But the next question is who is going to build your Internet Service Business website and how are you going to pay for the construction of the site and all that goes along with it? Today there are options for financing your website. You will likely need to put some investment into the site construction and development but if you finance the site, you can make the site much more professional and high-end and then pay for it over time as your sales come in.